Home Stage

I passionately believe that every property, regardless of location, size or price, has a degree of home staging. After all, home staging is, simply put, the process of preparing a property for sale. Depending on the condition of the property, they can be edited, window washing and cleaning, painting, removing carpet, floor, repairs, staging and developing furniture with the owner and / or rental items or purchased new.

But it goes to amaze me that some officers do not yet understand fully how important home staging all their properties – surely it is their responsibility to their customers best to represent their financial interests. But many do not even approach the subject of the stage, because:

they are afraid to upset their customers;

they do not know how or when to introduce the topic to the stage;

You really do not understand the full potential benefits of staging and production costs.

Sorry, no more excuses! Fear or lack of understanding is simply not an acceptable reason not to react major problems with the sellers home staging. Agents need to think about home, staging a “negative” about to end. Of course, if the agents Home Staging in a negative way, the seller will respond accordingly. Instead, we recommend that home staging presented as an integral part of a winning marketing strategy. Agents can offer their customers a professional consultation at home stager stage with her professional start as a value added service. This is the best way for an agent, home staging, to introduce their customers. We are the experts, and we understand that home staging is not an expense, but do the best short-term investment for a home seller.

Professional house rabbits know that home staging works, but the best indicators took a list of all conditions for months without testing the sale. The agent loses the list of missing success, which is unfortunate for the agent of course. But what is more regrettable, the financial loss is suffered by the home seller. Monthly cost of transport for mortgage, taxes, insurance, maintenance, utilities, etc. are a burden for most homeowners. If a property does not sell these allegations are true and represent a significant loss in the tens of thousands of dollars. And it’s not even the effects of emotional stress!

The quantifiable benefits of home staging are shown when the seller signs a new agent, that the only way they can sell for top dollar “stage” is emphasized. Again and again, these lists sell quickly once they were professionally managed and performed again with the new agent. Unfortunately, by then months and thousands of dollars were lost.

Just thinking about the process of economic theory one hundred and first An entrepreneur is about to start a new product in a highly competitive market, but the product is damaged and the packaging is outdated and unattractive. What is the only way to sell the product (if any )?…. at a discount of course. And for the owners to sell their most valuable asset, the discount, compounded by higher transport costs, represents a significant financial loss, they deserve to never be able to again. Savvy agents are not risk because they know they must do what is best for their customers. And that includes the properties of large and small, condominiums and vacant, high-end and those that are less expensive too, because every vendor has to sell for top dollar as quickly as possible.

Home Staging is no longer an option. Never before has the condition and presentation was so important to the sale of real estate, as they are today. Every home seller has the best advice for marketing the sale of their most valuable asset and staging the commercialization process must end with a home consultation to get started complete and thorough. If your agent does not advise you about home theater home to a sale profitable and fast (and in some cases to sell at all) they are not saving money. They cost you tens of thousands of dollars, and maybe even more!

Nairn Friemann, MBA, is a certified professional coach and staging. As president of the ingenuity and Pizzazz, Inc., a staging in New York City’s leading companies engaged in home, she has worked with agents and sellers on the stage and marketing of $ 600,000,000 in real estate. A candidate for the Real Estate Staging Association 2010 Professional Stager of the Year, Nairn received extraordinary media attention has, including the CBS Early Show, CNN, Dow Jones Market shows, Business Week, The New York Times, New York, live staging of the standard magazine and others. As an instructor for the Certified Staging Professionals, Nairn on his production experience and excellent teaching. Nairn teaches 3-day staging Certified Professional Program in the United States and Canada and by his signature 10-step program for “Master the Art of difficult talks with the vendors” in its popular webinar.